Kia E-Ground is the first Kia EV Experience Center in the region, combining technological innovation and environmental management to promote eco-friendly living. It was developed to display the latest advances in electric vehicle technology and best practices in sustainability.

At the heart of the immersive experience in the KIA E-Ground lies its 27-square-metre tunnel, helically inspired by the Fibonacci sequence. This design choice evokes the harmony and growth present in nature, aligning with the message of the sustainability of the center.